MAKE UP FOR EVER

MAKE UP FOR EVER is a globally renowned professional makeup brand, dedicated to creativity, artistry, and self-expression. As a leader in the beauty industry, the brand constantly innovates to enhance its digital storytelling and e-commerce experience. What if makeup wasn’t just about application, but about emotion, transformation, and empowerment? MAKE UP FOR EVER doesn’t just sell products—they create experiences. Every launch is a story, every campaign a canvas. My role was to craft digital assets that not only followed global branding but also resonated with audiences across Europe, making each product launch a moment of beauty in motion.